In today’s world, you will seldom find a person who is not online. Everybody uses the internet differently these days. Previously, everybody used to search for websites on Google, now everyone who needs something or some service will try to find an app for it. In fact, 81% mobile users search online for products or services that they need, out of that 26% search for an app for that service. These numbers are sure to grow with the coming times.

In such a scenario, there is no option for you but to have a mobile app for your business. Even if it is a small business, there will be loyal and inquisitive customers who will be interested in downloading your app and understanding what your business truly is. Here are some of the reasons why an app is crucial for your business.

Your business gets a visibility to prospective customers

This is a no-brainer right? With everyone finding for products or services online, having an app helps you to ensure that your business is visible to everyone who is searching for it. This puts you on par with your competitors, who are also vying for a slice of market share from search engines.

Providing Value to your customers

If you have a kickass product or service, you can ensure repeat purchases with a loyalty programme which involves using your app. Sticking to the old tactics of giving a loyalty card is ineffective these days, involving your app will make all the difference.

Directly market to your customers

An app can be a great way to directly market products and services to your customers. You can send them push notifications, SMSs, in-app adverts and much more. Special sales can also be provided to app users which will entice your customers to make repeat purchases.

Build your brand and ensure it gets recognition

A mobile app will always be an extension of your brand. You need to ensure that the app is designed according to what your represents. For example, if it is a youth clothing brand, you need to ensure that the app is designed chic and youthful while ensuring that it is easily navigable. Once you are sure that the app truly represents your brand, you can get it live on the app store and get your customers to be involved in the app. This will help your brand to get its due recognition and ensure that it gets truly noticed by the people who matter.

Improving customer engagement

Your app should be designed to ensure that your customer can engage with your business. What this essentially means is that they should be able to do things through the app which they would otherwise do in person or through call. For example, a restaurant can develop an app where patrons can book tables directly on the app instead of calling for reservations. This helps to ensure customer convenience, thereby attracting more prospective customers to make purchases with you.

With all of this being said, there is no doubt that having an app is obligatory for any business these days. Mobile Apps Development can be done here in Kuwait and other places in the Gulf with good apps which can really help you grow your business. If you do not have an app, the time to make one is now.

Ever since the internet was introduced, there has been a gradual shift of many business processes online. The internet has created many jobs and has revolutionised the way many industries work. So much so, businesses today cannot afford not to have a presence online. First it was necessary to have a website, but now an app for every business is crucial; considering the fact that there almost everybody uses a smartphone these days.

You cannot refuse to have a mobile app just because your business’s scale is small- apps have multiple functionalities, they can be made for a small bakery to a large enterprise. Currently, according to a study, there are about 2.8 million apps available on the Google Play store while the Apple app store has 2.2 million apps. For many people, the convenience of an app is much better than visiting a website of the same vendor and making a transaction there.

Internet of things. The next arena of Mobile app development

The next things in mobile app development are apps which have been designed to be ‘intelligent’. These apps can interact with other objects to give you a complete solution of a command. This Internet of Things or IoT in short is the hottest trend in town, with many companies now getting apps developed with IoT in mind. One shining example of this are the electric cars. Car manufacturers like Tesla and GM have made apps through which you can get to know everything about your car and when to charge it. You can control many things of the car with the help of the app. Another big way IoT is revolutionising the mobile app development industry is the emergence of ‘smart homes’ where you can control your home’s electronics through the app while you are commuting or when you are away from home.

There will be a time in future when apps will be developed where each app will ‘communicate’ with each other to get a task done.

Cloud based apps. The most effective way to handle large amounts of data

There are already many apps which help you store data on the cloud. In the future this is going to be the best way to store data, which can be accessed from any kind of device- phone, laptop or PC. Cloud based apps are some of the best ways to store data. Many games and other business related apps are based on the cloud.

Having a light and flexible code. The way the next generation of apps will be made

The newest mantra in the app development sphere is to develop apps which are made with minimal code and developed using third party application programming interfaces(APIs). Keeping the code short helps to significantly lower costs, results in far fewer bugs and have a greater accessibility. The amount of simplicity here can help to have a great app.

For the latest Mobile App Development in Kuwait and other places in the Middle East, there are many developers with reputed app development companies like ours who can turn your dreams into a reality. We are the pioneers to help you get your business’s app into every prospective customers phone in the best time available. Do contact us for more.

Imagine how the world could improve if every event of the future could be predicted in the present. This is what predictive analysis is, it uses the power of data analytics and other related technologies to predict what will happen in the future.

There are four types of analysis used in the technology domain-Descriptive analysis, Prescriptive analysis, Diagnostic analysis and Predictive analysis. Predictive analysis is one which is extremely important for businesses to ensure that customers can get what they want from the app without having to browse too much.

For any developer, the main aim of incorporating predictive analysis software to the code of an app is to ensure that the user boosts engagement with the app and quickly makes purchases through it.

Now that we know why predictive analytics is used, let us see how it is implemented

Predictive analysis helps in expediting mobile application development

While developing the mobile app, you get a lot of data based on how the app works and other daily tasks. This helps to know how the app functions and how many simultaneous users the app can take care of.

With the help of Predictive Analysis, mobile app developers can know which parts of the app are to be optimized for the best user experience and how to ensure that the app is working well with the least number of bugs.

Uses of Predictive Analysis in various types of apps

eCommerce

This is one place where predictive analysis is needed the most. If someone is interested in buying a phone, he will also be interested in buying its accessories like headphones, smartwatches, mobile covers and the like. Predictive analysis is needed here to ensure that the customer buys not just what he wants but also what he would want, thus helping to increase sales and gaining a lot of customer goodwill.

The data that is collected for every purchase is a treasure trove of information which can be interpreted in different ways to ensure sales whenever the same customer visits the app the next time for viewing any product. Here is where predictive analysis is crucial and can be a gamechanger for any ecommerce firm trying to stay a step ahead of its competitors.

Music and Entertainment

There are a lot of apps available these days where you can do live audio and video streaming. Generally, a user has a set choice of the music or video content that he or she would like to listen or view. The various music and video apps out there offer free subscriptions for a set period of time and then convert the subscription to a payable one. These apps use predictive analysis to judge which songs or videos the user would like to hear or view so that he or she would continue to use the app and then would opt for the paid membership. Just like this, there are many other ways apps are enticing users to use their services by using the power of data and predictive analysis.

Conclusion

Predictive analysis is one way to ensure full use of the humongous amount of data that is available with the app’s use. It takes the efforts of experienced Mobile App Developers in Kuwait and elsewhere in the Middle East to give you the right app which uses the right amount of predictive analysis to ensure more conversions.